As Brand Strategist, I led positioning for Television City’s next chapter, bridging its historic identity with the future of content creation.
The Challenge
Built in 1953, Television City is one of LA’s most iconic production studios—home to everything from Bill Maher to American Idol. When Hackman Capital Partners acquired the property, they had a 50-year vision: reestablish it as the most advanced content studio in Hollywood. My role was to help lay the brand foundation that would support that transformation.
The Task
As brand strategist, I led positioning and audience strategy for the studio’s next chapter. Through stakeholder interviews, surveys, market research, and a series of workshops, I helped uncover what made Television City historically meaningful and how it could remain relevant in a fast-changing entertainment landscape.
The Result
The outcome was a brand position that honored the studio’s legacy while signaling its future: bold, inclusive, and built for the next wave of content creators. While the creative team handled naming and design, my work gave them a clear and defensible foundation to build on—one that could serve internal teams, external partners, and the broader public for decades to come.
