As Brand Strategist, I rebranded Paddle Royal, an annual fundraiser for Big Brothers Big Sisters of Toronto.
Bring Your Game Face
Big Brothers Big Sisters of Toronto (BBBST) wanted to grow their annual fundraiser, a ping pong event that targeted 18-35-year-olds. With insight from BBBST leadership and event organizers, I repositioned the event as a high-energy, offbeat experience. I worked with a team of talented designers to create a new look and feel: a Mexican Luchador mask—captured the event’s playful, competitive spirit.
BRING YOUR GAME FACE
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BRING YOUR GAME FACE !
The Whole Package
We built the brand identity, including logo, style guide, sponsorship package, custom paddles, and t-shirts featuring the tagline “Bring Your Game Face.” The campaign ran successfully for several years, helping the event raise over $500,000 for match programs in Toronto and earning us an Applied Arts Award for Best Pro Bono Design.